Having trouble getting ‘green’ done?
I just read this article: “Getting Green Done” http://www.greenbiz.com/podcast/2009/04/10/getting-green-done It’s is actually a transcript from a pod cast interview with Auden Schendler, the executive director of sustainability at the Aspen Skiing Company and author of the new book Getting Green Done
This is exactly the type of stuff that I run into on a daily basis. People either think they are doing a great job while doing very little or don’t think they can be a change agent because of lack of power, authority, funds, etc.
“I think a big obstacle is that everyone is disincentivized against telling the truth. If you think about it, a consultant, a corporation, a government, a nonprofit, they all need to say, “Look how good my green program is.” Now, if it isn’t good or if you’re not meeting your goals, or if you hit a big barrier that you overcame, that’s not good to tell the story because you’re either selling your political program or your consulting services, or whatever. This is a book that daylights those challenges with the idea that you didn’t learn how to hit a curveball by hitting it; you learned by missing.”
Please read this article.
