A shift in terminology could lead to a shift in behavior.
Earlier this month on World Food Day, I participated in the first ever Zero Food Waste Forum, hosted by the Northern California Recycling Association (NCRA) in Berkeley, CA. Many were calling it the “Woodstock of Food Waste” and it lived up to the name, bringing together global leaders in food waste prevention and recovery to brainstorm how to solve the senseless conundrum that 40% of our food is wasted in the U.S. while 1 in 6 adults and 1 in 4 children are food insecure at some point during the year.