UK-based WRAP, the Waste Resources Action Programme, recently announced a food waste reduction campaign entitled “Wasting food: it’s out of date.” This is a highly visual effort to convey the scale of the food waste challenge through eye-opening facts (ex. the UK discards 20 million slices of bread daily) and the associated deep environmental, social, and financial impacts (ex. over 500,000 acres of land are unnecessarily used to produce the inputs for that wasted bread).
Building on WRAP’s Love Food, Hate Waste work, the idea is to further educate UK citizens on the severity of the food waste challenge and catalyze change at the consumer level, where 70% of the UK’s food waste occurs.